The power of attraction
Or is it the attraction of power? Because that’s the first thing you notice about Focus’ new body shape. It virtually ripples with power, even at a standstill. The toned athleticism of its Z-shaped body lines and stylishly elongated headlamps gives a sense of perpetual motion - that Focus is alive inside and out. A true promise of the driving experience that awaits. And it’s not all show either. The body has been injected with ultra high-strength boron steel, four times stronger than standard high strength steel, but much lighter, to deliver where it counts. With greater protection and better fuel efficiency.
Kinetic design
Taking Ford’s signature kinetic design to a new level, Focus’ style is more sporty and dynamic than ever. Athletic and toned, it’s a distinctive presence wherever it goes. Bold, sweeping lines give a powerful sense of energy, from every angle.
Ultra high strength boron steel
Injected into the body, it allows the car’s frame to deliver greater protection as it’s up to four times stronger than normal high strength steel. At the same time, it’s much lighter so less fuel is needed to power you along.
